Our mission is to create and promote innovative, strategic
sustainability solutions which enhance the capacity of organizations
and events to ensure their operations result in positive outcomes
for people and the planet.
2005, Ginny Stratton, now Principal of Strategin Solutions,
was tasked with applying her knowledge and passion for sustainability
to the meetings and events industry. She was quick to recognize
the importance of integrating environmental, social, and economic
considerations into the event planning and management process.
Doing so enabled responsible resource consumption, waste minimization
and management, climate change mitigation and the creation
of legacy impacts through inspiring others to put sustainability
results achieved through her efforts compelled Ginny to continue
working toward enhancing the positive impacts of meetings
and events, leading her to found Strategin Solutions in 2007.
Since its inception, Strategin Solutions has been involved
in several high profile event sustainability management projects
internationally and hosted educational sessions at several
events across North America.
include the Canadian Academy of Recording Arts and Sciences
and the JUNO Awards, CSA Group, MEDIACO, 100 Places North
America, GLOBE Foundation of Canada, Laura Ballance Media
Group, Province of British Columbia, Conscious Food Festival,
Live Earth New York, David Suzuki Foundation, Canadian Society
for Ecological Economics, University of Victoria Center for
Asia Pacific Initiatives, Meeting Professionals International,
Vancouver Island Meeting Planners and Suppliers, Endless Biking,
and IMEX - The Worldwide Exhibition for Incentive Travel,
Meetings and Events.
is a member of the Technical Committee responsible for the
development of the newly launched Canadian Standards CSA Z2010
- Requirements and guidance for organizers of sustainable
events. She was also Vice Chair for the Canadian Technical
Advisory Committee which contributed to the development of
the ISO 20121 Event Sustainability Management Systems
- Requirements with Guidance for Use.
Ginny has taken on the position of Director, Sustainability
with the International Special Events Society Vancouver Chapter
Board of Directors. Through this role, she hopes to inspire
members to adopt environmentally and socially responsible
practices. Other organizations in which Ginny is actively
engaged include the Forum for Women Entrepreneurs and the
Green Meeting Industry Council.